what we cover?
 

Brand Purpose is the reason you exist—why do you do what you do beyond making money? Establish a deeper connection with your audience and team
Brand Vision a statement that describes what you want to be in the future. Have a clear idea of where you want to go, and how you plan to get there.
Brand Values provide guiding principles and philosophies to help you with direction and decisions. They act as a signal to customers and employees.
Target Audience who you are trying to reach, what their needs, and desires are, and what motivates them to take action.
Market Analysis is knowing your competition and understanding trends and conditions. Crucial to creating a brand that stands out.
Awareness Goals it is all about figuring out how to get people to know and pay attention to your brand. Specific, measurable, and achievable
Brand Personality we’re going to focus on making a human connection with your audience. Make people feel and connect when they see you
Tone of Voice is the personality, tone, and language that you use when communicating with your customers - verbal or written, is your expression
Brand Tagline/Slogan is more than just catchy words—crafting involves aligning what your brand stands for, as well as its memorability

what do you get?

Brand Guidelines Kit: A proven structure to introduce your brand, from strategy and architecture, to logo, colours, typography, patterns, icons, imagery, illustrations, composition and much more! Everything you need to maintain consistent marketing. See example

Price options: 

Participating in the Branding Strategy workshop was not just an enlightening experience; it was business-defining. This wasn't about putting a fresh coat of paint on our business but rather about discovering its very essence. The depth of exploration into our brand's core values and direction was profound, far surpassing the mere design of a logo. It felt like embarking on a journey to the heart of our brand, guided by experts who are genuinely passionate about unveiling the true spirit of a business.

Kelly's approach was holistic, helping us create a clear picture of our business's future direction. It was as if we were given a compass that pointed us towards our true north, aligning our operations, marketing, and services with our core values. This alignment has been invaluable, not only in guiding our decisions but also in communicating our brand's unique identity to our customers.

The outcome of the session was transformative. Kelly guided us through a thoughtful process that was both introspective and visionary, ensuring that every element of our branding was a true reflection of who we are and what we stand for. This experience was worth so much more than just designing a logo. It was about crafting a brand identity that resonates deeply with our audience, embodies our values, and sets the stage for our business's future.

I am immensely grateful for the guidance and expertise provided by Kelly Robinson and Gold Coast Graphic Design during the workshop. It was an investment in our business that has paid dividends in clarity, direction, and purpose. I highly recommend Kelly's services to any business looking to define or refine their brand strategy. It's an essential step in building a brand that not only stands out but also stands for something significant.

Regards, Casey Cooper, General Manager, ComVirt