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Some of the best ideas germinate at the kitchen table. So it was with Graphic Design Australia, which began its life in Kelly’s small Palm Beach apartment. Navigating her grandfather’s old 486 computer, she would work through the night, taking any job she could. Determined to launch her own packaging design company, Kelly’s grit and hard work soon led to an upgraded computer, an actual desk, then a separate room and finally a whole studio. With the help of advice, guidance and mentoring, the company burgeoned. Soon, she had a skilled, award-winning team of designers, a number of whom still lead the studio while others have established their own successful enterprises.
Set in a converted warehouse at Burleigh Heads, the studio buzzes with creativity and innovation. It provides a friendly environment for small to medium businesses to visit, join the designers in the creative process and be hands-on in developing their all-important product branding, visual identity, marketing and packaging design. At the heart of the packaging design company team’s ethos is a deep understanding of how important it is to connect to the client’s dream and get their fledgling business off to a flying start.
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Kelly Robinson
Creative Director
Kelly’s brainchild evolved from humble kitchen-table origins into the thriving studio that is Graphic Design Australia. A design, branding and marketing expert, Kelly has nurtured a warm-hearted, creative environment and likeminded team of designers where the client always comes first. “My hidden superpower is planning projects and working out the best way to get clients bang for their buck. This is the passion that excites me every day.”
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Isac Pena - Studio Manager
Marketing Extraordinaire
Having studied advertising and political marketing in his Brazilian homeland, Isac first moved to Sydney to learn English before heading to Europe to complete his master’s degree in marketing. Returning to Rio de Janeiro, he was Head of Marketing at the world-famous Copacabana Palace hotel for over five years. Today, he combines dynamism and strategic thinking with a friendly approach to business.
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DAVID MCLEAN
BUSINESS DEVELOPMENT
“Real world experience” is what David brings to the table, together with an objective view that grows and sustains businesses. Having owned and operated businesses for over 40 years, David came to the company initially as a client needing business cards and website updates. Now, several years later, he is an integral part of the team and his qualities of leadership, commitment and caring shine through every day.
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Gus Marmitt
Graphic Designer
Even as a university student, Gus was a winner. Studying advertising at Feevale University, Brazil, he was awarded Best Art Director and Best Advertising Campaign, among other accolades. During 10 years as a graphic designer, he has worked in print, advertising and e-commerce. His passion is for geometric, clean and meaningful logos, but what he loves most about GCGD is being able to adjust his style to different clients’ needs to drive their business. Yet it could all have been so different: Gus almost became a priest.
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TIAGO NEVES
GRAPHIC DESIGNER
Tiago had already travelled to all the continents on earth before reaching his 30s. Having gained a degree in advertising, he worked as a graphic designer and art director for over 10 years. Immersing himself in the culture, he developed and led a range of successful campaigns and projects – working in agencies the length and breadth of Brazil, throwing himself with gusto into projects embracing a huge diversity of clients and industries.
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Maria Torres
Designer + Illustrator
Maria studied for six years to be an architect in Madrid, but after just one year of practice, she realised she needed to be 100% creative every day. A career change beckoned. Moving to Australia, GDA was her “perfect fit”. Her work is defined by outstanding illustration skills and a talent for creating unique and out-of-the-box designs. A further strength lies in her ability to communicate with clients and understand their brand’s soul. A dab hand with tools.
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DANIEL LONDONO CALLE
GRAPHIC DESIGNER
Daniel’s vocational journey began in Medellin, Columbia, where he completed a degree in Graphic Design, Communication and Advertising and a diploma in Strategic Design and Innovation. He often leverages the skills in his previous job of designing commercial spaces “I’m a strong believer that doing the thing you love is the best motivation to do it right,”
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JU FERREIRA
DESIGNER + SOCIAL MEDIA
Ju is proof that you never stop learning. Graduating in advertising in Brazil, 2016, she came to Australia to learn English. An advanced diploma in graphic design followed and, while working as a freelance illustrator and designer, she also completed a marketing diploma. Her strengths include fantastic digital illustration.
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LILLY ROBINSON
MEDIA & CUSTOMER SUPPORT
The biggest character in the studio Lilly, Kelly’s daughter couldn’t help but be immersed in the creative world as she was growing up. A variety of jobs over the past few years and the chance to meet all manner of personalities has given her great people skills. So, connecting with clients comes easily to this outgoing woman.
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JOSH ENDRES
WEB DEVELOPER
Josh does all the tricky stuff, having met the team at a networking breakfast event in 2017 he takes care of the technical aspects of building and developing websites, including hosting and domain name management. In addition to all his IT knowledge and programming expertise, he brings a valuable resource from his college teaching days. He has a knack for training clients.
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Leo Gimenez
Graphic Designer
Before he even understood what design meant, Leo was on his creative journey. As a youngster, his twin passions were surfing and drawing. He combined these by hand-decorating old surfboards, falling in love with the process of making attractive things. At 17, he realised for sure what he wanted to do and embarked on his professional path.
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Skye Crisp
Graphic Designer
Skye joined the team over 6 years ago after gaining a degree in communication design. Beginning as a Junior Graphic Designer, Skye’s awesome design skills coupled with her great understanding of each client’s brief has led to her becoming one of our talented Senior Graphic Designers.
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