Design trends change, so does consumers’ behavior and preferences. It’s fundamental to use a packaging designer to stay on top of the market.

DO YOU NEED TO REBRAND OR JUST REDESIGN YOUR PACKAGING?

These are very different things. Rebranding requires a holistic approach, looking at current trends, competitors’ designs, what is and isn’t working with your existing branding. Then a fresh new look is created based on the evidence. 

Perhaps your business goals or company values have changed? Your branding needs to reflect this. Your logo may look dated. Perhaps you have been losing customers; sales are stagnating. It’s crucial to keep up with a fast-moving world. With new branding, you can target a new demographic, reposition the company or product and show your customers a new face. Rebranding means rethinking your marketing strategy. Perhaps a new name, logo and design. A new identity that appeals to your target market and any stakeholders.

But maybe you’re just not happy with your look? Consider whether you want a rebrand or just a redesign of your packaging. Redesigning your packaging is less dramatic and doesn’t risk alienating loyal customers. You might just be looking for a refresh, a pep up. With packaging redesign, the logo needn’t change, the visual identity retains its core. But it gives the consumer the impression that you’re a company constantly evolving and innovating – and that’s always a good thing.

Dog and Gun coffee

Australia Sleep Co

Mums Buns

Larich Foods

Himalayan Salt

Brass x Knuckles

MaeHill Farm

Byron Bay Olives

Vabori

Artisan Foods

venezia

Discover what the team at Graphic Design Australia can do for your brand today. Contact our Packaging Designers if you are exloring rebranding