Design trends change, so changes costumers’ behavior and preferences. It’s fundamental to stay on top of the market.

 
 

WHY REBRAND?


We live in a fluid world. A logo that was appealing when first designed might have lost its allure. Branding is influenced by changing trends in design and style – and what the competition is doing. Rebranding can mean a complete overhaul of the logo and a new look for the product. Or it can be a subtle reinvention that keeps elements of the original visual while modernising or refining it. The main aim of this approach? To retain customer recognition.

Each client’s needs are assessed and addressed on a tailor-made, case-by-case basis. We work together towards your goals to achieve the desired outcome.

 

 

Packaging Designer

Green Mountain Meats Before

Packaging Designer

After

Packaging Designer

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DO YOU NEED TO REBRAND OR JUST REDESIGN YOUR PACKAGING?


These are very different things. Rebranding requires a holistic approach, looking at current trends, competitors’ designs, what is and isn’t working with your existing branding. Then a fresh new look is created based on the evidence. 


Perhaps your business goals or company values have changed? Your branding needs to reflect this. Your logo may look dated. Perhaps you have been losing customers; sales are stagnating. It’s crucial to keep up with a fast-moving world. With new branding, you can target a new demographic, reposition the company or product and show your customers a new face. Rebranding means rethinking your marketing strategy. Perhaps a new name, logo and design. A new identity that appeals to your target market and any stakeholders.

But maybe you’re just not happy with your look? Consider whether you want a rebrand or just a redesign of your packaging. Redesigning your packaging is less dramatic and doesn’t risk alienating loyal customers. You might just be looking for a refresh, a pep up. With packaging redesign, the logo needn’t change, the visual identity retains its core. But it gives the consumer the impression that you’re a company constantly evolving and innovating – and that’s always a good thing.

 
 

Pasta Capriccio

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Vegan Fried chicken

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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GoodMix

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Mayella

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Global Hemp Movement

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Lotus Skincare

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Dog and Gun coffee

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Australia Sleep Co

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Mums Buns

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Larich Foods

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Himalayan Salt

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Brass x Knuckles

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

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Discover what the team at Graphic Design Australia can do for your brand today. Contact our Packaging Designers if you are exloring rebranding

 

"After working with the team to develop marketing collateral for multiple businesses, I wouldn't dream of using an expensive big agency again. Kelly and her team provide world class designs."

ANDREW GAPES