Graphic Design Australia - Packaging Designers Blog - July 2024

When beginning a packaging design project, it’s crucial for the designer to gain a clear understanding of the business’s needs, goals, and objectives. This is achieved by asking key questions that uncover insights about the product, target audience, brand positioning, and any specific requirements or preferences. The end goal is to create packaging that not only protects and presents the product but also effectively communicates the brand and connects with the intended audience. Thorough research is an important part of the design process. Also exploring research of industry, competitors, and target audience is incredibly valuable.

Packaging design relies on two key elements: a Written Brief and a Visual Brief. Below, we’ve listed the questions and prompts we typically share to help you explore your packaging needs. These insights allow us to create packaging that’s not only visually appealing—but also functional, market-ready, and built to support your product’s success.