WHAT WE CREATED
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With Brooke’s vision clear in mind we began with researching what was currently being sold in the market and then developed a wordmark logo which has been uniquely customised to have a gentle and soft look overall, especially rounding off the ‘B’ letters to almost reflect the roundness of a baby wrapped in a swaddle. From there we developed the brand further, creating designs for thank you cards, swing tags, garment tags, care tags and then the packaging wrap for the swaddle cloths. Ensuring the brand carried across it’s passion for being organic and eco friendly we worked closely with Brooke on choosing a 100% recycled card stock to print on for all of the printed materials.
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