Chef Frankies - Pasta Package Design

From Italy to the Gold Coast, Chef Frankies Pasta Package Design project captures the authentic soul of handcrafted Italian meals. With a culinary background rooted in Lecco and sharpened in kitchens around the world, Frankie now shares his passion through a growing range of ready-made dishes available at his Currumbin Waters café.

Our task was to translate this passion into a brand identity and packaging that felt local, artisan, and full of heart. Through Chef Frankies Pasta Package Design, we created a visual language that celebrates heritage, flavour, and approachability—inviting customers to enjoy real Italian food, made with love.

  
 

Brand Vision

Chef Frankie represents the heart of Italian cooking—where every dish is made with care, character, and over two decades of culinary experience. With a love for feeding people and a flair for simple, flavourful meals, his brand brings the spirit of the family kitchen to the Australian food scene.

The vision behind Chef Frankies Pasta Package Design was to reflect this warmth while giving his products shelf presence and clarity. The goal was to present each pasta dish—from classic lasagne to pesto variations—as both premium and personal, giving customers a taste of home in every bite.

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

Chef Frankies Pasta Package Design, Italian Food Packaging Design, Pasta Label Design Australia, Food Label Design, Local Food Packaging Australia, Artisan Pasta Branding

 

 

 

  
 

WHAT WE CREATED

We designed a vintage Italian-style logo that embodies Frankie’s heritage and approachable nature. The typography evokes tradition, while the layout remains modern and easy to recognise—anchoring the brand with charm and authenticity.

For the Chef Frankies Pasta Package Design, we created a range of product labels for dishes like tiramisu, lasagne (including gluten-free), mac & cheese, pesto lasagne, sugo di pomodoro, and spicy sausage ragu. Each label features bold colour coding from a custom palette and a striped awning detail—a playful nod to the look and feel of a small Italian deli.

The result is a cohesive, character-rich packaging system that balances professionalism with personality. Chef Frankies Pasta Package Design tells a story of fresh ingredients, family recipes, and local craftsmanship—delivering not just a meal, but a moment of connection through food.
 
 

I worked with Gold Coast Graphic Design to help build our full brand vibe plus packaging/label designs and the whole team was great! Ju our Graphic Designer helped us bring our ideas to life and we are very happy! We've had lots of compliments and enquiries about who did our packaging!
Regards Vanessa Anghileri, Chef Frankies