Daily Choice - Seasoning & Spice Package Design

Daily Choice partnered with us to develop a cohesive packaging system for their growing line of superfoods, spices, and specialty seasonings. With 30+ products in different sizes, the challenge was to design a flexible brand layout that would remain consistent, clear, and culturally expressive across every single pack.

The result is a visually bold, functionally smart system that brings together health benefits, shelf impact, and cultural storytelling. The Daily Choice Packaging Design forms a strong foundation for an expanding range of wellness-focused products.

  
 

Brand Vision

Daily Choice is a wellness brand rooted in authenticity, functionality, and cultural pride. With a product range that spans everyday superfoods to unique spices and seasonings, the brand is committed to delivering powerful nutritional benefits through clean, natural ingredients.

The vision for the Daily Choice Packaging Design was to reflect this purpose: a look that feels bold and trustworthy, while clearly communicating product function and connecting visually to the brand’s Solomon Island heritage. The design needed to resonate with a modern, health-conscious audience—while honouring the brand’s roots.

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

Daily Choice Packaging Design, Superfood Packaging Australia, Spice Label Design, Seasoning Packaging Design, Wellness Food Brand, Food Packaging System, Cultural Packaging Design, Australian Product Branding

 

 

 

  
 

WHAT WE CREATED

We began by designing a flexible packaging concept that could scale across more than 30 products, including two sizes—100g and 20g. Each pack uses a creamy background with a pattern in bold colour each to distinguish the variant and capture attention, paired with a raw ingredient photo to reinforce quick visual recognition.

Hand-drawn arrows guide the eye to functional benefits, helping customers make informed choices at a glance. A transparent window at the base lets the product speak for itself, framed by Solomon Island-inspired patterns that appear subtly at the top and bottom for cohesion and cultural expression.

Typography is intentionally bold and legible, creating a layout that balances function with character. The visual identity flexes across turmeric, beef seasoning and gravy, chicken salt, checken soup, cinnamon, french onion soup, garam massala, hot curry, ginger, mixed herbs, paprika and more—forming a truly scalable and unified packaging system.

The final Daily Choice Packaging Design delivers clarity, consistency, and cultural depth—positioning the brand confidently in the health and wellness space with room to grow.

See more Seasoning Packaging Design.

 
 
 

I worked with Gold Coast Graphic Design to help build our full brand vibe plus packaging/label designs and the whole team was great! Ju our Graphic Designer helped us bring our ideas to life and we are very happy! We've had lots of compliments and enquiries about who did our packaging!
Regards Vanessa Anghileri, Chef Frankies