Georges Gefsi - Packaging Design

Discover the essence of authentic Greek culinary delights with George’s Gefsi - Flavours of Greece. Our team at Graphic Design Australia proudly presents the transformative journey of George's, a brand synonymous with the rich flavors and traditions of Greek cuisine. Since the early '90s, George’s has been a culinary beacon at Curtin University and throughout Greater Perth, expanding their reach with the launch of Greek Street food trucks in 2015. Their story is one of family, tradition, and an unwavering commitment to quality, now rebranded and with new package design to stand out in the crowd at a first glance.

  
 

Brand Vision

At the heart of George's Gefsi lies a deep-rooted passion for authentic Greek flavors - a legacy of taste ('Gefsi' in Greek) inherited from generations. The brand's vision is to bring these flavors into every home, offering a genuine Greek culinary experience. George, Jim, and their family work tirelessly behind the scenes, ensuring that each dish is a testament to their heritage. Their secret? Time-honored family recipes, fresh ingredients, and a dedication to preserving the authentic taste of Greece.

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design

 

Greek Package Design, Greek Food Label Design, Australia Packaging Design, Package Design Australia, Greece Package Design
 
 

WHAT WE CREATED

Our collaboration with George's Gefsi involved a comprehensive rebranding and packaging design overhaul. We meticulously redesigned their logo to infuse elements of Greek heritage, incorporating Greek lettering and the iconic Greek blue color. This was done to maintain customer recognition and ensure brand consistency. Our approach was to modernize the brand while deeply respecting and reflecting Greek traditions. The result? A fresh, contemporary brand image that beautifully encapsulates the rich legacy and flavors of George's Gefsi - Flavours of Greece.
 
 

After reviewing a few different graphic design companies, I decided to go with Gold Coast Graphic Design for my upcoming food brand which needed the right balance between modern, eye catching colours and culturally significant themes and motifs. I met with Isac who helped me navigate exactly what the process would entail in order to create the most effective logo and retail packaging design. He was patient, knowledgeable and professional throughout the enquiry stage. When he introduced me to Ju, who was the chief graphic designer for my project, I was beyond impressed. She was always punctual with updates and email responses, absorbed feedback with humility and professionalism, and delivered a product through many renditions requested until our team were satisfied. I can't thank Ju, Isac and the team at Gold Coast Graphic Design enough for all the hard work they have dedicated to our project, and look forward to working with them again for our future packaging design needs.
Kimberley - Solomon Kava