MARY VALLEY GOLD - Cheese Packaging Design

Happy cows are the foundation of our company. The healthier and happier they are, the better their milk—simple as that. By using the highest quality sweet milk from our herd of free-range ladies, we have created award-winning cheeses that proudly stand up against all leading competitors.

 
 

brand vision

The Mary Valley Gold cheese range has been one of our funnest projects yet. Our aim for the brand was to give it personality, be appealing to both kids aswell as mum (who was most likely doing the shopping for the family). We felt everything on the shelf looked the same and lacked personlity to be noticed. Giving the cows personalities was one avenue we took to be memorable and create conversations. Puns was another :)

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

Cheese Packaging Design

 

 
 

WHAT WE CREATED

To gain insight and inspiration, we inaugurated with benchmark research on cheese packaging design specifically targeting IGA. Based on this we created company logo design, product range branding focusing around our happy cow characters (each cheese/breed), followed by custom cow illustrations. Other collateral included copywritting (many many puns), recipes, point of sale advertising media, promotional material, product specification sheets, social media setup and design suite, website design and development for the main company aswell as this range, aswell as the  full cheese packaging design.

 
 

Our quality conscious dairy operation creates addictively snackable cheeses that are UDDERLY delicious. Crafted with care using fresh organic milk sourced from farms where the care of the cows comes first – you will taste the difference happy cows make.

 
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