Nico Burger - Food Packaging Design

Set against the buzzing backdrop of Miami Marketta, Nico Burger needed an identity as bold and mouth-watering as its burgers. With a vibrant food truck and a menu full of American-style classics, their existing brand needed a fresh new look that could cut through the crowd and make an instant impression.

We delivered a complete visual overhaul through the Nico Burger American Burger Branding project—one that blends punchy design, American flair, and a strong sense of personality across every customer touchpoint.

  
 

Brand Vision

Nico Burger's vision was clear: to capture the energy and nostalgia of classic American burger culture while standing out in a fast-paced, street food environment. Based at the lively Miami Marketta, the brand needed to instantly attract passersby, communicate flavour and fun, and feel like a genuine slice of Americana.

The rebrand had to feel bold, unapologetic, and full of personality—just like their burgers. With Nico Burger American Burger Branding, our goal was to reflect that spirit through a confident, high-impact design system rooted in both cultural cues and visual clarity.

 

Nico Burger American Burger Branding, Food Truck Branding Australia, Burger Packaging Design, American Diner Visual Identity, Street Food Brand Design, Bold Logo Design Australia, Burger Brand Packaging

 

Nico Burger American Burger Branding, Food Truck Branding Australia, Burger Packaging Design, American Diner Visual Identity, Street Food Brand Design, Bold Logo Design Australia, Burger Brand Packaging

Nico Burger American Burger Branding, Food Truck Branding Australia, Burger Packaging Design, American Diner Visual Identity, Street Food Brand Design, Bold Logo Design Australia, Burger Brand Packaging

 

Nico Burger American Burger Branding, Food Truck Branding Australia, Burger Packaging Design, American Diner Visual Identity, Street Food Brand Design, Bold Logo Design Australia, Burger Brand Packaging

Nico Burger American Burger Branding, Food Truck Branding Australia, Burger Packaging Design, American Diner Visual Identity, Street Food Brand Design, Bold Logo Design Australia, Burger Brand Packaging

 

Nico Burger American Burger Branding, Food Truck Branding Australia, Burger Packaging Design, American Diner Visual Identity, Street Food Brand Design, Bold Logo Design Australia, Burger Brand Packaging

 

 

  
 

WHAT WE CREATED

We started by designing a logo with bold, punchy typography, evoking the energy and big personality the client envisioned. The red and blue colour palette, inspired by the American flag, links both to the brand’s cultural roots and its place in the food industry. To further emphasise movement and spirit, we incorporated a dynamic flag-in-motion detail—adding energy and direction to the identity.

Beyond the logo, we rolled out the Nico Burger American Burger Branding across key touchpoints: Custom-designed menu boards for fast readability, branded greaseproof paper for packaging continuity, eye-catching paper bags for takeaway customers

The final result is a cohesive and unmistakable visual identity that shouts classic American diner with a modern, food-truck twist. Every element works together to make Nico Burger not just a meal—but a full brand experience.

 

  
 

Highly recommend! They are innovative, creative, and results-driven.
Gus and Isac are very professional and knowledgeable.
My new packaging is amazing. Thanks!

Ana Paula Romanach – Armaiti