Pepper & Murphy - Dog Treat Packaging Design

Pepper & Murphy’s dog treats are 100% hand-made and packaged so we can assure you there are no added preservatives or fillers. Pepper & Murphy's is inspired by our two pooches of the same name. They are the models you see on the website and usually come with us to any doggy day events in Sydney.

  
 

Brand Vision

 Kim from Peppers and Murphy’s came to us wanting a modern and clean design for their new product range of dog treats.  With four different flavours available, we needed to create a coherent design that could be used across all four flavours while adhering to Peppers and Murphy’s existing branding.

 

Dog Treat Packaging Design, Dog Treat Branding Design

 

Dog Treat Packaging Design, Dog Treat Branding Design

 

Dog Treat Packaging Design, Dog Treat Branding Design

 

Dog Treat Packaging Design, Dog Treat Branding Design

 

Dog Treat Packaging Design, Dog Treat Branding Design

 

Dog Treat Packaging Design, Dog Treat Branding Design

 
 
 

WHAT WE CREATED

To gain insight and inspiration, we inaugurated with benchmark research on dog treat packaging design. A targeted colour palette was utilised to differentiate the four different flavours. At the same time, we kept the established logo design and brand colour prominent for brand recognition. We also used the shape of the dog in their logotype to create a window - a fun way to strengthen brand recognition as well as creating a unique look for the packaging.
 
 
NOTHING SHORT OF OUTSTANDING !

 

"Our experience with Graphic Design Australia has been nothing short of outstanding ! They have been professional and on top of their game right from the first point of contact ! Their knowledge and expertise made our business branding journey a breeze ! A special mention to Skye super responsive and nothing has been a problem! Would not hesitate to recommend them to anyone looking for a professional and seamless process to brand and market their business." Regards Angelique Smith