Graphic Design Australia - Packaging Designers Blog - Products

Your business name can make a BIG difference – positively or negatively – to your brand’s success. It’s the foundation of your identity and can influence how people perceive your business before they ever meet you. The right name sets the tone, shapes your market position, and determines how easily customers remember and trust you. In short, starting off with a strong, strategic name is the first step towards making your marketing work.

When beginning a packaging design project, it’s crucial for the designer to gain a clear understanding of the business’s needs, goals, and objectives. This is achieved by asking key questions that uncover insights about the product, target audience, brand positioning, and any specific requirements or preferences. The end goal is to create packaging that not only protects and presents the product but also effectively communicates the brand and connects with the intended audience. Thorough research is an important part of the design process. Also exploring research of industry, competitors, and target audience is incredibly valuable.

Packaging design relies on two key elements: a Written Brief and a Visual Brief. Below, we’ve listed the questions and prompts we typically share to help you explore your packaging needs. These insights allow us to create packaging that’s not only visually appealing—but also functional, market-ready, and built to support your product’s success.

When beginning a logo it is crucial for the designer to gain a clear understanding of business needs, goals, and objectives. This is achieved by asking questions that provide insight into a business, target audience, and any specific requirements or preferences of the owner/business. The end goal is to create a logo that effectively communicates the brand identity and resonates with the target audience. Thorough research is an important part of the design process. Also exploring research of industry, competitors, and target audience is incredibly valuable.

To create a logo design that accurately reflects brand identity and appeals to your target audience, designers rely on this Written Brief aswell as a Visual Brief. A set of 20 questions below can help guide through the written aspect of the planning. By businesses considering these questions, designers are able to create a detailed plan that ensures a seamless and successful logo design project