Strategic product packaging design and branding creates shelf presence and drive purchases. Your quality will then lead to loyal long term customers. What does your product packaging design need that shouts shelf presence?

The Logo Briefing Process


When beginning a logo it is crucial for the designer to gain a clear understanding of business needs, goals, and objectives. This is achieved by asking questions that provide insight into a business, target audience, and any specific requirements or preferences of the owner/business. The end goal is to create a logo that effectively communicates the brand identity and resonates with the target audience. Thorough research is an important part of the design process. Also exploring research of industry, competitors, and target audience is incredibly valuable.

To create a logo design that accurately reflects brand identity and appeals to your target audience, designers rely on this Written Brief aswell as a Visual Brief. A set of 20 questions below can help guide through the written aspect of the planning. By businesses considering these questions, designers are able to create a detailed plan that ensures a seamless and successful logo design project

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"After working with the team to develop marketing collateral for multiple businesses, I wouldn't dream of using an expensive big agency again. Kelly and her team provide world class designs."