As trends shift, colour becomes a powerful tool —evoking emotion, shaping perception, and driving consumer choice with Metallic packaging design and branding 

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Bringing a new product to market is a milestone that represents countless hours of research, refinement, and decision-making. But no matter how strong the product is, the way it’s presented visually—especially through colour—can make or break its success. Metallic packaging design and branding does more than catch the eye; it influences mood, communicates value, and builds trust within seconds.

Colour psychology plays a powerful role in shaping consumer perception and influencing purchase behaviour—conveying mood, reinforcing brand values, and triggering emotional responses within seconds. 

 

 

Metalic Packaging Design


COLOUR TIPS

The shade of a pack isn’t just an artistic touch—it’s a strategic asset. Choosing the right tones for metallic packaging design and branding helps shape a clear message and boost emotional impact. For expert guidance on selecting the perfect palette, take a look at our CHOOSING COLOUR blog—packed with tips for boosting shelf appeal and brand story through colour.

Metalic Packaging Design


COLOUR PAIRING

Combining colours thoughtfully can elevate any design. Using complementary opposites delivers contrast that grabs the eye, while adjacent hues provide a subtle and cohesive finish. The approach depends on your product’s goal—whether bold disruption or refined elegance—both of which can be achieved with clever metallic packaging design and branding combinations.

 

Metalic Packaging Design


COLOUR COMPITION

Understanding what colours dominate your market is key. Using similar palettes may feel familiar but also risks blending in. Metallic packaging design and branding offers both mainstream trust and potential for standout strategies. Evaluate competitor packaging to ensure your brand cuts through noise without losing relevance.
 
 
WHAT MAKES PRODUCTS FLY OFF THE SHELF? HOW CAN YOU ENSURE A PRODUCT’S SUCCESS?

 

 

Metallic Product Branding Agency
do research
 
Metallic Packaging Design Agency
be divergent
 
Metallic Product Marketing Agency
be targeted
 
Graphic Design Australia - Metallic Packaging Designers
create fans
 
Graphic Design Australia - Metallic Packaging Design

COLOUR PRINTING – how does it work?

Achieving consistent colour output relies on understanding how printing works. Techniques like digital CMYK, offset, or flexographic printing handle ink differently depending on the application. CMYK, blending four ink layers, is great for complex visuals in small runs. Pantone provides solid, consistent colours across substrates. It’s critical to test Pantone-to-CMYK conversions to maintain accuracy.

Notable Metallics facts: Pantone has 655 Metallic colors.

  
 

PRODUCT RANGEs – what to think about when planning Metallic packaging design and branding

When planning a colour system for your packaging, it’s important to think ahead—not just about what works now, but how it will scale. As your product line grows, will the colour palette support clear distinction across future SKUs? A rigid or poorly planned system may cause confusion later, while a thoughtful approach ensures adaptability and visual clarity over time.

It’s helpful to map out how many ranges you intend to create and the number of items within each. Will each product vary through shade, structure, imagery, or layout? Creating a scalable system early makes expansion easier to manage. The key consideration is: which hues pair effectively with metallic packaging design and branding?

 Graphic Design Australia - Metallic Packaging Design

3164+ Brands supported

 

Graphic Design Australia - Metallic Packaging DesignersMetallic Packaging Design Agency  Metallic Product Marketing AgencyMetallic Product Branding Agency Metallic Product Branding Agency Metallic Packaging Design AgencyMetallic Product Marketing AgencyGraphic Design Australia - Metallic Packaging Designers    Metallic Product Marketing AgencyGraphic Design Australia - Metallic Packaging DesignersGraphic Design Australia - Metallic Packaging Designers Metallic Product Branding Agency
 


See some of our METALLIC packaging design and branding

 

 

Food Packaging Designers Metallic

FOOD PACKAGING

Beverage Packaging Designers Metallic

BEVERAGE PACKAGING

Pet Packaging Designers Metallic

ANIMAL + PET PACKAGING

Meat Packaging Designers Metallic

MEAT PACKAGING

 

Beauty Packaging Designers Metallic

BEAUTY PACKAGING

Vegetarian + Vegan + Plant Based Packaging Designers Metallic

PLANT BASED PACKAGING

Product Packaging Designers Metallic

PRODUCT PACKAGING

Deserts + Sweets Packaging Designers Metallic

SWEETS PACKAGING

 

 

CALL TO GET STARTED

 

 
 
2461+
Brands
Created
Metallic Packaging Design Agency Company
 
625+
Websites
Built
Metallic Product Branding Agency
 
3164+
Businesses
supported
Metallic Packaging Design Agency
 
and
still
counting
Metallic Product Marketing Agency
 
 

REBRANDing – what role does colour play?

 

When packaging begins to look dated, a complete rebrand isn’t always the best or only solution. A smart update can reinvigorate shelf presence, appeal to new customers, and still maintain trust among loyal buyers. Colour is vital in this process—consumers rely on and continue to recognise the metallic packaging design and branding they’re familiar with. The secret is in evolving visual elements without losing core identity. With subtle refinements, packaging can feel fresh and relevant while retaining brand equity. A skilled designer will evaluate your brand and deliver updates that align with your direction and customer expectations.

  
 

Before and after – See more makeovers
not just the METALLIC packaging design and branding ones

 

Meat Packaging Designer Metallic

Condiment Packaging Designer Metallic

BEFORE

AFTER

Food Packaging Designer Metallic

Beverage Packaging Designer Metallic

BEFORE

AFTER


 

Healthy Packaging Designer Metallic

Metallic Packaging Design Agency Company

BEFORE

AFTER

Pet Beauty Packaging Designer Metallic

Product Packaging Designer Metallic

BEFORE

AFTER


 

  
 
“Metallic packaging design and branding gave our products the edge they needed.”

 

“The team’s understanding of colour psychology and design trends was second to none. From concept to completion, the process was smooth, professional, and highly collaborative. The new metallic packaging design and branding not only elevated our brand presence but also significantly boosted consumer engagement and sales. Feedback has been overwhelmingly positive, and we’re confident our investment in strategic colour choices has set the stage for long-term growth and recognition.”
— Shirley Nelson

  
Graphic Design Australia - Metallic Packaging Design

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

At Graphic Design Australia, we bring a shared passion for colour theory and metallic packaging design and branding to every project. We work closely with each client to uncover their product’s unique voice and apply colour in ways that elevate both shelf appeal and emotional impact.

We believe in collaboration from start to finish, guiding you through decisions that influence recognition, perception, and purchase. Whether launching a new range or refreshing an existing one, our designs do more than look good—they build brand stories that customers connect with.

  
 

A passionate team that loves 
METALLIC packaging design and branding

 

Graphic Design Australia - Metallic Packaging Designer Company

Metallic Product Branding Company

Metallic Packaging Design Company
 

Metallic Product Marketing Agency Company

Metallic Packaging Design Agency Company

Metallic Packaging Design Agency Company
 
 

METALLIC packaging design and branding inspiration