Lemonatcha - Matcha Lemonade Drink - Packaging Design

Tailored specifically for young women aged 20 to 30, the concept embraces the power of relatability by showcasing female figures that strike a chord with the target audience. The overall result is an enchanting package design that celebrates the vibrancy and aspirations of contemporary women. By leveraging its captivating design, the brand can create a cohesive and visually striking identity across various mediums. Promotional products, adorned with the pattern illustration, offer a unique and tangible way to engage with the target audience. Tote bags, for instance, can serve as walking billboards, carrying the brand's message and aesthetic wherever they go. These products become more than just functional items; they become fashion statements and conversation starters.

  
 

Brand Vision

In a delightful fusion of artistic elements, Lemonatcha – Matcha Lemonade package design illustration concept intertwines the vibrant allure of lemons, the elegant grace of matcha leaves, and the empowering essence of female figures. This bold and whimsical design captures the spirit of fun and trends, crafted to create visually captivating "instagramable" content.

Tailored specifically for young women aged 20 to 30, the concept embraces the power of relatability by showcasing female figures that strike a chord with the target audience. The overall result is an enchanting package design that celebrates the vibrancy and aspirations of contemporary women.

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design

 

Drink Packaging Design, Matcha Packaging Branding, Lemonade Packaging Design, Lemonade Matcha Packaging Design
 
 

WHAT WE CREATED

By leveraging its captivating design, the brand can create a cohesive and visually striking identity across various mediums. Promotional products, adorned with the pattern illustration created for the drink package design, offer a unique and tangible way to engage with the target audience. Tote bags, for instance, can serve as walking billboards, carrying the brand's message and aesthetic wherever they go. These products become more than just functional items; they become fashion statements and conversation starters.

The brand's design draws inspiration from various elements, resulting in a logo that exudes freshness, creativity, and modernity. To appeal to young women, a customized font was employed, striking a balance between modernity and style. The logo features a subtle and clean depiction of a lemon with a matcha leaf on the letter "O."Additionally, certain letters are cleverly connected to symbolize the delightful fusion of matcha and lemonade.
 
 

"The team are always just a phone call away and we know that we can rely on them. The success that has come from our newly launched brands has been unfathomable. We are so pleased that the brands have taken so well and we have the utmost confidence to continue down this path with the Gold Coast Graphic Design team by our side."