PONI COSMETICS - Cosmetic Packaging Design

PONi is created to light the confidence fire inside every woman when she applies our makeup because she looks good, she feels amazing and she feels powerful.

  
 

brand vision

Evette from PONi wanted to create a makeup line that women of any skill level could pick up and use. Each product needed to be, first of all, easy to use, flattering and had to perform in the way it was intended. When creating these products Evette had a few people in mind that she wanted to create for: her mum and her sisters. Each of their skill levels varied but they still liked to look nice none-the-less. 

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

Poni Cosmetics - Cosmetic Packaging Design

 

  
 

WHAT WE CREATED

To gain insight and inspiration, we inaugurated with benchmark research on beauty packaging and  cosmetic packaging including on instragram due to this being a dominant targeted platform. Based on this we created company logo design, product range branding, eyebrow shape illustrations, label design and point of sale advertising media, promotional material, business cards, social media suites along with a full range of beauty packaging and cosmetic packaging design.
 
 
I wanted to create products that are unique and I wanted them to be unlike anything our woman already owns.