Primal Power - Protein Bars Packaging Design

Australia Primal Power is a deliciously satisfying high protein bar that will convince you that it is the best protein bar of all time. This is not only for its taste, but also for how satisfied you feel after eating it. Organic maple syrup sweetens the bars to a healthy balance with only the finest organic ingredients. Calcium, iron, magnesium, potassium, phosphorus, vitamin E, and B vitamins, found in protein bars, help you meet your daily requirements for these micronutrients and Primal Power know all about it.

  
 

BRAND VISION

Australia Primal Power is a deliciously satisfying high protein bar that will convince you that it is the best protein bar of all time. This is not only for its taste, but also for how satisfied you feel after eating it. Organic maple syrup sweetens the bars to a healthy balance with only the finest organic ingredients. Calcium, iron, magnesium, potassium, phosphorus, vitamin E, and B vitamins, found in protein bars, help you meet your daily requirements for these micronutrients and Primal Power know all about it and they came to us to create a creative and bold protein bar packaging design. 

 

Protein bar packaging design, protein bar branding

 

Protein bar packaging design, protein bar branding

 

Protein bar packaging design, protein bar branding

Protein bar packaging design, protein bar branding

 

Protein bar packaging design, protein bar branding

 

Protein bar packaging design, protein bar branding

Protein bar packaging design, protein bar branding

 

Protein bar packaging design, protein bar branding

 

Protein bar packaging design, protein bar branding

 
 
 

WHAT WE CREATED

It is based on a customized illustration of a strong primal bull, which not only signifies the source of protein, but also creates a strong and powerful symbol. It has been created by utilizing bold lines and shapes with sharp edges to reinforce this idea. For the brand’s wordmark, a bold sans serif font is used to be consistent with the brand and to catch the customer’s attention. Throughout the brand, stars represent energy. The brand colours have been chosen as a slight variation of the traditional black and white. To make the brand unique, the variations are made to maintain a strong contrast between them and the range of protein bars flavours. Furthermore, we created a pattern to complement the protein bar packaging design, which is clean and strong. 
 
 

"The branding really makes me feel like we are the Louis Vuitton in fitness food! People say to dress for the job you want to have, Graphic Design Australia dressed my business for what it will become. A major player in the market!!"