Tango Gelato - Ice-cream Packaging Design

Tango Gelato is an authentic artisan gelato bar. They hand-craft their gelato and sorbet truly from scratch, without the use of imported flavour pastes and base powders. Most other “artisan” gelato bars buy their powders and pastes from importers, which have been shipped halfway around the world. Thus, most other places taste and have the same range of flavors. While they are as artisan as it gets, they never want to lose sight of the fact they are still just “the ice cream shop” and still make Rainbow ice cream that customers love. They also make smoothies and fresh juices to order, as well as acai bowls.

 
 

Brand Vision

They were looking for a clear, simple, fun logo that incorporated an ice-cream , appealed to a wide demographic and was versatile for multiple uses and shapes.

 

Ice-cream Packaging Design. Gelato Packaging Branding

 

Ice-cream Packaging Design. Gelato Packaging Branding

 

Ice-cream Packaging Design. Gelato Packaging Branding

Ice-cream Packaging Design. Gelato Packaging Branding

 

Ice-cream Packaging Design. Gelato Packaging Branding

 

Ice-cream Packaging Design. Gelato Packaging Branding

Ice-cream Packaging Design. Gelato Packaging Branding

 

Ice-cream Packaging Design. Gelato Packaging Branding

 

Ice-cream Packaging Design. Gelato Packaging Branding

 
 

WHAT WE CREATED

We created a unique, customized ice-cream symbol with a straw combining the letters g from the brand's name in a modern, fun and stylish way. For the wordmark we used a customized modern serif font incorporating the shape of the letter g from the brand’s symbol. We also chose bright summery retro colors, and created a pattern that recreates melting ice-cream and is used along the gelato packaging range. An unique brand and packaging design for a unique gelato.

 
 

We recently asked Maria from Gold Coast Graphic Design to redesign our logo. We are extremely happy with the finished result, and with the service and expertise Maria provided throughout the whole process. We look forward to using Gold Coast Graphic Design for future projects.