As trends shift, colour becomes a powerful tool—evoking emotion, shaping perception, and influencing buying decisions through Pantone packaging design and branding.

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Launching a new product is a significant milestone, often built on extensive research, refinement, and strategic decision-making. However, regardless of product quality, visual presentation—particularly colour—can determine how a product is perceived. Pantone packaging design and branding goes beyond visual appeal; it shapes emotional response, communicates credibility, and establishes trust within moments of first contact.

Colour psychology plays a crucial role in influencing consumer behaviour—setting mood, reinforcing brand values, and triggering emotional reactions almost instantly.

 

 

Pantone Packaging Design


COLOUR TIPS

Packaging colour should not just be an aesthetic choice, it should be a strategic decision that influences brand success. When used strategically Pantone packaging design and branding can communicate purpose, position and emotional connection with the audience. For some helpful colour tips read our CHOOSING COLOUR blog.

Pantone Packaging Design


COLOUR PAIRING

Pairing colours strategically ensures impact. Choosing colours that sit opposite each other on the colour wheel can deliver bold contrast, instantly attracting attention and emphasising key brand elements. Alternatively, selecting neighbouring hues builds subtle cohesion and supports a refined aesthetic.

Pantone Packaging Design


COLOUR COMPITION

Being aware of the colours used by your competitors is essential. Colour choices can influence how a product is perceived at a glance—familiar palettes may build trust, but they can also blend into the shelf. Analysing helps avoid visual overlap and allows brands to either align with expectations or deliberately differentiate. 
 
 
WHAT MAKES PRODUCTS FLY OFF THE SHELF? HOW CAN YOU ENSURE A PRODUCT’S SUCCESS?

 

 

Pantone Product Branding Agency
do research
 
Pantone Packaging Design Agency
be divergent
 
Pantone Product Marketing Agency
be targeted
 
Graphic Design Australia - Pantone Packaging Designers
create fans
 
Graphic Design Australia - Pantone Packaging Design

COLOUR PRINTING – how does it work?

Achieving consistent colour output relies on understanding how printing works. Techniques like digital CMYK, offset, or flexographic printing handle ink differently depending on the application. CMYK, blending four ink layers, is great for complex visuals in small runs. Pantone provides solid, consistent colours across substrates. It’s critical to test Pantone-to-CMYK conversions to maintain accuracy. 

  
 

PRODUCT RANGEs – what to think about when planning PANTONE packaging design and branding

When planning a colour system for your packaging, it’s important to think ahead—not just about what works now, but how it will scale. As your product line grows, will the colour palette support clear distinction across future SKUs? A rigid or poorly planned system may cause confusion later, while a thoughtful approach ensures adaptability and visual clarity over time.

It’s helpful to map out how many ranges you intend to create and the number of items within each. Will each product vary through shade, structure, imagery, or layout? Creating a scalable system early makes expansion easier to manage. The key consideration is: which hues pair effectively with Pantone packaging design and branding?

 Graphic Design Australia - Pantone Packaging Design

3164+ Brands supported

 

Graphic Design Australia - Pantone Packaging DesignersPantone Packaging Design Agency  Pantone Product Marketing AgencyPantone Product Branding Agency Pantone Product Branding Agency Pantone Packaging Design AgencyPantone Product Marketing AgencyGraphic Design Australia - Pantone Packaging Designers    Pantone Product Marketing AgencyGraphic Design Australia - Pantone Packaging DesignersGraphic Design Australia - Pantone Packaging Designers Pantone Product Branding Agency
 


See some of our PANTONE packaging design and branding

 

 

Food Packaging Designers Pantone

FOOD PACKAGING

Beverage Packaging Designers Pantone

BEVERAGE PACKAGING

Pet Packaging Designers Pantone

ANIMAL + PET PACKAGING

Meat Packaging Designers Pantone

MEAT PACKAGING

 

Beauty Packaging Designers Pantone

BEAUTY PACKAGING

Vegetarian + Vegan + Plant Based Packaging Designers Pantone

PLANT BASED PACKAGING

Product Packaging Designers Pantone

PRODUCT PACKAGING

Deserts + Sweets Packaging Designers Pantone

SWEETS PACKAGING

 

 

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2461+
Brands
Created
Pantone Packaging Design Agency Company
 
625+
Websites
Built
Pantone Product Branding Agency
 
3164+
Businesses
supported
Pantone Packaging Design Agency
 
and
still
counting
Pantone Product Marketing Agency
 
 

REBRANDing – what role does colour play?

 

When packaging begins to look dated, a complete rebrand isn’t always the best or only solution. A smart update can reinvigorate shelf presence, appeal to new customers, and still maintain trust among loyal buyers. Colour is vital in this process—consumers rely on and continue to recognise the Pantone packaging design and branding they’re familiar with. The secret is in evolving visual elements without losing core identity. With subtle refinements, packaging can feel fresh and relevant while retaining brand equity. A skilled designer will evaluate your brand and deliver updates that align with your direction and customer expectations.

  
 

Before and after – See more makeovers
not just the PANTONE packaging design and branding ones

 

Meat Packaging Designer Pantone

Condiment Packaging Designer Pantone

BEFORE

AFTER

Food Packaging Designer Pantone

Beverage Packaging Designer Pantone

BEFORE

AFTER


 

Healthy Packaging Designer Pantone

Pantone Packaging Design Agency Company

BEFORE

AFTER

Pet Beauty Packaging Designer Pantone

Product Packaging Designer Pantone

BEFORE

AFTER


 

  
 

"Pantone packaging design and branding gave our products the edge they needed. The team’s grasp of design psychology and current trends was exceptional. From early concepts through to execution, every phase felt collaborative, informed, and easy to navigate. The outcome? A striking new identity that boosted visibility and customer response. We’ve seen a measurable lift in sales, and our branding is now future-ready."
— Shirley Nelson

  
Graphic Design Australia - Pantone Packaging Design

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

At Graphic Design Australia, we live and breathe colour strategy and Pantone packaging design and branding. Through collaboration, we uncover your brand’s essence and translate it into packaging that wins attention and tells your story.

You’ll be involved from concept to rollout—ensuring the final product reflects your vision. Whether starting with one SKU or launching an entire range, we develop packaging that’s functional, beautiful, and engineered to perform.

  
 

A passionate team that loves 
PANTONE packaging design and branding

 

Graphic Design Australia - Pantone Packaging Designer Company

Pantone Product Branding Company

Pantone Packaging Design Company
 

Pantone Product Marketing Agency Company

Pantone Packaging Design Agency Company

Pantone Packaging Design Agency Company
 
 

PANTONE packaging design and branding inspiration