As the market evolves, colour choices have become central to brand identity—
Purple packaging design and branding remains a go-to for impact and trust.

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Bringing a product to life marks a major achievement, but how it’s packaged can determine its shelf success. Purple packaging design and branding doesn’t just stand out—it builds a strong emotional bridge with consumers, setting a tone of calm, quality, and credibility. Colour connects quickly with the brain, influencing decisions in an instant. Purple hues are proven to evoke stability, cleanliness, and reliability—ideal for forging long-term consumer loyalty.

 

 

Purple Packaging Design


COLOUR TIPS

Colour is more than decoration—it’s a language. Applied thoughtfully, purple packaging design and branding can express brand values, establish identity, and engage audiences. Its use in packaging supports storytelling and emotional alignment. For a deeper look at the psychology of colour, check out our CHOOSING COLOUR blog, packed with expert commentary on how colour choices drive buying decisions.

Purple Packaging Design


COLOUR PAIRING

The right colour pairings elevate packaging effectiveness. Using complementary colours (those opposite each other on the wheel) creates contrast and impact, while analogous shades (those side-by-side) deliver cohesion and elegance. Both techniques work depending on your brand’s goals, and each brings a different mood to purple packaging design and branding—either standing out boldly or integrating harmoniously.

Purple Packaging Design


COLOUR COMPITION

Understanding what colours dominate your category helps you navigate strategic positioning. Following industry colour cues creates familiarity but may lack distinction. By using purple packaging design and branding as a base, brands can investigate visual gaps, challenge conventions, or enhance recognition in a saturated space—all based on informed market observations.
 
 
WHAT MAKES PRODUCTS FLY OFF THE SHELF? HOW CAN YOU ENSURE A PRODUCT’S SUCCESS?

 

 

Purple Product Branding Agency
do research
 
Purple Packaging Design Agency
be divergent
 
Purple Product Marketing Agency
be targeted
 
Graphic Design Australia - Purple Packaging Designers
create fans
 
Graphic Design Australia - Purple Packaging Design

COLOUR PRINTING – how does it work?

Achieving consistent colour output relies on understanding how printing works. Techniques like digital CMYK, offset, or flexographic printing handle ink differently depending on the application. CMYK, blending four ink layers, is great for complex visuals in small runs. Pantone provides solid, consistent colours across substrates. It’s critical to test Pantone-to-CMYK conversions to maintain accuracy.

A great example of Purple packaging design and branding is PANTONE 18-3838 Ultra Violet, a deeply dramatic and thoughtful purple, was named the Pantone Color of the Year for 2018.

  
 

PRODUCT RANGEs – what to think about when planning Purple packaging design and branding

When planning a colour system for your packaging, it’s important to think ahead—not just about what works now, but how it will scale. As your product line grows, will the colour palette support clear distinction across future SKUs? A rigid or poorly planned system may cause confusion later, while a thoughtful approach ensures adaptability and visual clarity
over time.

It’s helpful to map out how many ranges you intend to create and the number of items within each. Will each product vary through shade, structure, imagery, or layout? Creating a scalable system early makes expansion easier to manage. The key consideration is: which hues pair effectively with purple packaging design and branding?

 Graphic Design Australia - Purple Packaging Design

3164+ Brands supported

 

Graphic Design Australia - Purple Packaging DesignersPurple Packaging Design Agency  Purple Product Marketing AgencyPurple Product Branding Agency Purple Product Branding Agency Purple Packaging Design AgencyPurple Product Marketing AgencyGraphic Design Australia - Purple Packaging Designers    Purple Product Marketing AgencyGraphic Design Australia - Purple Packaging DesignersGraphic Design Australia - Purple Packaging Designers Purple Product Branding Agency
 


See some of our PURPLE packaging design and branding

 

 

Food Packaging Designers Purple

FOOD PACKAGING

Beverage Packaging Designers Purple

BEVERAGE PACKAGING

Pet Packaging Designers Purple

ANIMAL + PET PACKAGING

Meat Packaging Designers Purple

MEAT PACKAGING

 

Beauty Packaging Designers Purple

BEAUTY PACKAGING

Vegetarian + Vegan + Plant Based Packaging Designers Purple

PLANT BASED PACKAGING

Product Packaging Designers Purple

PRODUCT PACKAGING

Deserts + Sweets Packaging Designers Purple

SWEETS PACKAGING

 

 

CALL TO GET STARTED

 

 
 
2461+
Brands
Created
Purple Packaging Design Agency Company
 
625+
Websites
Built
Purple Product Branding Agency
 
3164+
Businesses
supported
Purple Packaging Design Agency
 
and
still
counting
Purple Product Marketing Agency
 
 

REBRANDing – what role does colour play?

 

When packaging begins to look dated, a complete rebrand isn’t always the best or only solution. A smart update can reinvigorate shelf presence, appeal to new customers, and still maintain trust among loyal buyers. Colour is vital in this process—consumers rely on and continue to recognise the purple packaging design and branding they’re familiar with.

The secret is in evolving visual elements without losing core identity. With subtle refinements, packaging can feel fresh and relevant while retaining brand equity. A skilled designer will evaluate your brand and deliver updates that align with your direction and customer expectations.

  
 

Before and after – See more makeovers
not just the PURPLE packaging design and branding ones

 

Meat Packaging Designer Purple

Condiment Packaging Designer Purple

BEFORE

AFTER

Food Packaging Designer Purple

Beverage Packaging Designer Purple

BEFORE

AFTER


 

Healthy Packaging Designer Purple

Purple Packaging Design Agency Company

BEFORE

AFTER

Pet Beauty Packaging Designer Purple

Product Packaging Designer Purple

BEFORE

AFTER


 

  
 
 

“The team’s understanding of colour psychology and design trends was second to none. From concept to completion, the process was smooth, professional, and highly collaborative. The new Purple packaging design and branding not only elevated our brand presence but also significantly boosted consumer engagement and sales. Feedback has been overwhelmingly positive, and we’re confident our investment in strategic colour choices has set the stage for long-term growth and recognition.”
— Shirley Nelson

  
Graphic Design Australia - Purple Packaging Design

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

At Graphic Design Australia, we live and breathe colour strategy and purple packaging design and branding. Through collaboration, we uncover your brand’s essence and translate it into packaging that wins attention and tells your story.

You’ll be involved from concept to rollout—ensuring the final product reflects your vision. Whether starting with one SKU or launching an entire range, we develop packaging that’s functional, beautiful, and engineered to perform.

  
 

A passionate team that loves 
PURPLE packaging design and branding

 

Graphic Design Australia - Purple Packaging Designer Company

Purple Product Branding Company

Purple Packaging Design Company
 

Purple Product Marketing Agency Company

Purple Packaging Design Agency Company

Purple Packaging Design Agency Company
 
 

PURPLE packaging design and branding inspiration