As trends shift, colour becomes a powerful tool—evoking emotion, shaping perception, and influencing buying decisions through Aqua packaging design and branding.

COLOUR PRINTING – how does it work?

Achieving exceptional packaging results requires understanding how colour is interpreted through different print technologies. Methods such as digital CMYK, offset, and flexographic printing each have unique behaviours—tailored to varying quantities and surface types. CMYK (Cyan, Magenta, Yellow, and Key/Black) is a subtractive process ideal for photographic and full-colour imagery, especially effective in small to medium runs due to its versatility and affordability.

Pantone is a globally recognised colour matching system offering unrivalled colour accuracy and brand uniformity. Think of it as premixed ink with absolute colour fidelity. While Pantone ensures exact colour targeting—especially for logos and flat hues—it’s critical to test how those colours translate when converted to CMYK for broader production use.

Memorable Aqua packaging design and branding Pantone: Colour of the Year 2023 PANTONE 14-4811 Aqua Sky described as a cool, calming, and serene blue-green shade.

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

At Graphic Design Australia, we bring a shared passion for colour theory and aqua packaging design and branding to every project. We work closely with each client to uncover their product’s unique voice and apply colour in ways that elevate both shelf appeal and emotional impact. We believe in collaboration from start to finish, guiding you through decisions that influence recognition, perception, and purchase. Whether launching a new range or refreshing an existing one, our designs do more than look good—they build brand stories that customers connect with.