Graphic Design Australia - Packaging Designers Blog - Licensee Person

So what is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Although we are in a digital age it is good to remember an overall marketing strategy encompasses various opportunities and environments, not just digital marketing (like social media and SEO). We find so called marketing experts frequently discussed the digital channels, and other opportunities are not explored

What is the difference between Brand and Branding? Brand is what people say about you when you’re not in the room. (who are you, what do you stand for, if you had a personality what would it be, what makes you you?)

When jumping straight into design, often it is hard making necessary branding and marketing decisions. Trying to differentiate and be well-defined becomes impossible when decisions are based on guesses. Most people want to deal with genuine brands. Customers like authenticity and more than just selling things to them. Have comprehensive and clear direction moving forward.

When beginning a logo it is crucial for the designer to gain a clear understanding of business needs, goals, and objectives. This is achieved by asking questions that provide insight into a business, target audience, and any specific requirements or preferences of the owner/business. The end goal is to create a logo that effectively communicates the brand identity and resonates with the target audience. Thorough research is an important part of the design process. Also exploring research of industry, competitors, and target audience is incredibly valuable.

To create a logo design that accurately reflects brand identity and appeals to your target audience, designers rely on this Written Brief aswell as a Visual Brief. A set of 20 questions below can help guide through the written aspect of the planning. By businesses considering these questions, designers are able to create a detailed plan that ensures a seamless and successful logo design project

Package Design is an ever-evolving landscape, constantly adapting and changing to reflect the needs, tastes, and preferences of consumers. Keeping up-to-date with design trends is essential for designers and businesses alike, as it can help them stay relevant, competitive, and effectively communicate with their target audience.

One of the primary reasons why designers need to stay updated with the latest design trends is that they need to remain relevant. In today's fast-paced world, consumers' tastes and preferences can change rapidly, and designers need to be aware of these changes to stay ahead of the curve so as the businesses with their brand design and product package design. Sticking to outdated design principles can quickly make a designer's work appear stale and outdated, leading to a loss of interest and engagement from consumers.

It all began at the kitchen table of Kelly’s small apartment in Palm Beach (with her grandfather’s 486 PC) staying up late and taking on any job she could get her hands on. Kelly was determined to start her own business and through hard work and determination the computer upgraded and moved to a desk of its own, then a separate bedroom, then eventually a studio all of its own. After some great mentors and guidance the team grew and became a talented, award winning crew. Some of these spectacular designers still lead the studio and some have gone on to run their own successful businesses...

Creating your own product can be an exciting adventure. There is so much time and effort that goes to perfecting your recipe/product and in many cases this could be years of developing. Imagine you go to all this dedication, cost and input to only have it ripped off the shelf because your label doesn’t meet the Australian standards legally. Not only could this delay your products success but it could also come with a hefty price tag (we all know packaging can be expensive)

These standards are here to help us all stay safe and you have a legal responsibility to keep your purchases safe and inform them. Some topics include:

Allergen labelling, Country of origin labelling, Fish names, Food additive labelling, GM food labeling, Health claims (nutrition, health and related claims), Ingredient lists and percentage labelling, Labelling Review, Labelling for religious, environmental, animal welfare and other consumer value issues, Labelling of alcoholic beverages, Labelling poster - how to read food labels, Nutrition information panels, Sugar labelling, Truth in labelling, weights and measures and legibility, Use by and best before dates, Warning and advisory statements

Product Branding Design | In business today, your product branding design is one of the most important elements to connect with your customers and get your products flying off the shelf.

We all understand that you can have the best product in the world, but if your packaging doesn’t appeal to your target audience more than your competitors, you’ve just lost a sale. There’s nothing more frustrating than putting in all that work into developing your fantastic product, only to have it fall at the last hurdle.

It’s therefore important to choose a product-branding designer that has the right skill-set to create a design that captivates your customers and makes your product sell. If you have not been through this process before, it’s difficult to know what to look for. After all, nobody knows what they don’t know!