Graphic Design Australia - Packaging Designers Blog - Licensee Person

Package Design is an ever-evolving landscape, constantly adapting and changing to reflect the needs, tastes, and preferences of consumers. Keeping up-to-date with design trends is essential for designers and businesses alike, as it can help them stay relevant, competitive, and effectively communicate with their target audience.

One of the primary reasons why designers need to stay updated with the latest design trends is that they need to remain relevant. In today's fast-paced world, consumers' tastes and preferences can change rapidly, and designers need to be aware of these changes to stay ahead of the curve so as the businesses with their brand design and product package design. Sticking to outdated design principles can quickly make a designer's work appear stale and outdated, leading to a loss of interest and engagement from consumers.

It all began at the kitchen table of Kelly’s small apartment in Palm Beach (with her grandfather’s 486 PC) staying up late and taking on any job she could get her hands on. Kelly was determined to start her own business and through hard work and determination the computer upgraded and moved to a desk of its own, then a separate bedroom, then eventually a studio all of its own. After some great mentors and guidance the team grew and became a talented, award winning crew. Some of these spectacular designers still lead the studio and some have gone on to run their own successful businesses...

Creating your own product can be an exciting adventure. There is so much time and effort that goes to perfecting your recipe/product and in many cases this could be years of developing. Imagine you go to all this dedication, cost and input to only have it ripped off the shelf because your label doesn’t meet the Australian standards legally. Not only could this delay your products success but it could also come with a hefty price tag (we all know packaging can be expensive)

These standards are here to help us all stay safe and you have a legal responsibility to keep your purchases safe and inform them. Some topics include:

Allergen labelling, Country of origin labelling, Fish names, Food additive labelling, GM food labeling, Health claims (nutrition, health and related claims), Ingredient lists and percentage labelling, Labelling Review, Labelling for religious, environmental, animal welfare and other consumer value issues, Labelling of alcoholic beverages, Labelling poster - how to read food labels, Nutrition information panels, Sugar labelling, Truth in labelling, weights and measures and legibility, Use by and best before dates, Warning and advisory statements

Product Branding Design | In business today, your product branding design is one of the most important elements to connect with your customers and get your products flying off the shelf.

We all understand that you can have the best product in the world, but if your packaging doesn’t appeal to your target audience more than your competitors, you’ve just lost a sale. There’s nothing more frustrating than putting in all that work into developing your fantastic product, only to have it fall at the last hurdle.

It’s therefore important to choose a product-branding designer that has the right skill-set to create a design that captivates your customers and makes your product sell. If you have not been through this process before, it’s difficult to know what to look for. After all, nobody knows what they don’t know!