As trends shift, colour becomes a powerful tool—evoking emotion, shaping perception, and influencing buying decisions through Orange packaging design and branding.

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Launching a new product is a significant milestone, often built on extensive research, refinement, and strategic decision-making. However, regardless of product quality, visual presentation—particularly colour—can determine how a product is perceived. Orange packaging design and branding goes beyond visual appeal; it shapes emotional response, communicates credibility, and establishes trust within moments of first contact.

Colour psychology plays a crucial role in influencing consumer behaviour—setting mood, reinforcing brand values, and triggering emotional reactions almost instantly.

 

 

Orange Packaging Design


COLOUR TIPS

Packaging colour should be more than a visual preference—it must be a strategic choice that supports brand growth. When applied intentionally, orange packaging design and branding can communicate purpose, positioning, and emotional connection with the target audience. For practical guidance, explore our CHOOSING COLOUR blog.

Orange Packaging Design


COLOUR PAIRING

Thoughtful colour pairing strengthens visual impact. Colours positioned opposite each other on the colour wheel create strong contrast, drawing attention and highlighting key brand elements. Alternatively, selecting neighbouring tones delivers cohesion and supports a more refined, harmonious look.

Orange Packaging Design


COLOUR COMPITION

Understanding the colour choices used by competitors is essential. While familiar palettes may encourage trust, they can also cause products to visually blend into the shelf. Analysing competitive colour use helps brands avoid overlap and decide whether to align with category expectations or intentionally stand apart.
 
 
WHAT MAKES PRODUCTS FLY OFF THE SHELF? HOW CAN YOU ENSURE A PRODUCT’S SUCCESS?

 

 

Orange Product Branding Agency
do research
 
Orange Packaging Design Agency
be divergent
 
Orange Product Marketing Agency
be targeted
 
Graphic Design Australia - Orange Packaging Designers
create fans
 
Graphic Design Australia - Orange Packaging Design

COLOUR PRINTING – how does it work?

Exceptional packaging outcomes rely on understanding how colour is reproduced in print. Different methods—such as CMYK digital, offset, or flexographic printing—render colour differently, each suited to specific volumes and materials. CMYK combines four base inks to create a wide colour range, making it ideal for detailed imagery and small to medium print runs.

Pantone is a globally recognised colour-matching system that ensures consistency across print applications. Think of it as a bucket of paint. While Pantone offers superior colour control, it’s important to also understand how those colours convert into CMYK.

Memorable Orange packaging design and branding pantone: he Pantone Color of the Year 2024 was PANTONE 13-1023 'Peach Fuzz', a gentle, nurturing, and warm shade described as a soft, velvety mix of pink and orange.

  
 

PRODUCT RANGEs – what to think about when planning Orange packaging design and branding

When selecting colours for packaging, it’s important to consider future growth. What happens when new products or variants are added? An unplanned or overly limited colour palette can become restrictive, making it difficult to differentiate products over time. Strategic colour planning allows flexibility and provides breathing room for an expanding range.

Key considerations include the number of ranges, products within each range, and how differentiation is achieved—through colour, imagery, size, or format. So which colours will work best alongside orange packaging design and branding?

 Graphic Design Australia - Orange Packaging Design

3164+ Brands supported

 

Graphic Design Australia - Orange Packaging DesignersOrange Packaging Design Agency  Orange Product Marketing AgencyOrange Product Branding Agency Orange Product Branding Agency Orange Packaging Design AgencyOrange Product Marketing AgencyGraphic Design Australia - Orange Packaging Designers    Orange Product Marketing AgencyGraphic Design Australia - Orange Packaging DesignersGraphic Design Australia - Orange Packaging Designers Orange Product Branding Agency
 


See some of our ORANGE packaging design and branding

 

 

Food Packaging Designers Orange

FOOD PACKAGING

Beverage Packaging Designers Orange

BEVERAGE PACKAGING

Pet Packaging Designers Orange

ANIMAL + PET PACKAGING

Meat Packaging Designers Orange

MEAT PACKAGING

 

Beauty Packaging Designers Orange

BEAUTY PACKAGING

Vegetarian + Vegan + Plant Based Packaging Designers Orange

PLANT BASED PACKAGING

Product Packaging Designers Orange

PRODUCT PACKAGING

Deserts + Sweets Packaging Designers Orange

SWEETS PACKAGING

 

 

CALL TO GET STARTED

 

 
 
2461+
Brands
Created
Orange Packaging Design Agency Company
 
625+
Websites
Built
Orange Product Branding Agency
 
3164+
Businesses
supported
Orange Packaging Design Agency
 
and
still
counting
Orange Product Marketing Agency
 
 

REBRANDing – what role does colour play?

 

When packaging begins to feel outdated, it doesn’t always require a full redesign. A considered refresh can reinvigorate a brand, attract new customers, and still respect existing loyalty. Colour plays a vital role in maintaining recognition—shoppers identify and continue to seek the orange packaging design and branding they already trust.

Refreshing colour usage while preserving key visual cues ensures continuity. Any rebranding decision should be guided by strategy. An experienced designer will assess your brand and recommend tailored solutions aligned with your goals.

  
 

Before and after – See more makeovers
not just the ORANGE packaging design and branding ones

 

Meat Packaging Designer Orange

Condiment Packaging Designer Orange

BEFORE

AFTER

Food Packaging Designer Orange

Beverage Packaging Designer Orange

BEFORE

AFTER


 

Healthy Packaging Designer Orange

Orange Packaging Design Agency Company

BEFORE

AFTER

Pet Beauty Packaging Designer Orange

Product Packaging Designer Orange

BEFORE

AFTER


 

  
 
“Orange packaging design and branding gave our products the edge they needed.”
 

“The team’s understanding of colour psychology and design trends was second to none. From concept to completion, the process was smooth, professional, and highly collaborative. The new orange packaging design and branding not only elevated our brand presence but also significantly boosted consumer engagement and sales. Feedback has been overwhelmingly positive, and we’re confident our investment in strategic colour choices has set the stage for long-term growth and recognition.”

— Shirley Nelson

  
Graphic Design Australia - Orange Packaging Design

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

At Graphic Design Australia, we bring genuine passion and expertise to orange packaging design and branding and colour strategy. Our collaborative approach allows us to uncover what makes your brand unique and translate that into a purposeful colour system that sets your product apart.

You’re invited into every stage of the creative journey, where we explore how colour influences emotion, shelf presence, and customer connection. Whether launching a single handmade product or managing a large-scale range, we design packaging that not only looks beautiful—but works hard to tell your brand story and capture attention.

  
 

A passionate team that loves 
ORANGE packaging design and branding

 

Graphic Design Australia - Orange Packaging Designer Company

Orange Product Branding Company

Orange Packaging Design Company
 

Orange Product Marketing Agency Company

Orange Packaging Design Agency Company

Orange Packaging Design Agency Company
 
 

ORANGE packaging design and branding inspiration