As consumer preferences shift, colour becomes a strategic asset—shaping perception, stirring emotion, and guiding buyer decisions with warm packaging design and branding.

COLOUR PRINTING – how does it work?

Exceptional packaging outcomes rely on understanding how colour is reproduced in print. Different methods—such as CMYK digital, offset, or flexographic printing—render colour differently, each suited to specific volumes and materials. CMYK combines four base inks to create a wide colour range, making it ideal for detailed imagery and small to medium print runs.

Pantone is a globally recognised colour-matching system that ensures consistency across print applications. Think of it as a bucket of paint. While Pantone offers superior colour control, it’s important to also understand how those colours convert into CMYK.

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

At Graphic Design Australia, we bring a shared passion for colour theory and warm packaging design and branding to every project. We work closely with each client to uncover their product’s unique voice and apply colour in ways that elevate both shelf appeal and emotional impact. We believe in collaboration from start to finish, guiding you through decisions that influence recognition, perception, and purchase. Whether launching a new range or refreshing an existing one, our designs do more than look good—they build brand stories that customers connect with.