As the market evolves, colour choices have become central to brand identity—Pink packaging design and branding remains a go-to for impact and trust.

COLOUR PRINTING – how does it work?

Exceptional packaging outcomes rely on understanding how colour is reproduced in print. Different methods—such as CMYK digital, offset, or flexographic printing—render colour differently, each suited to specific volumes and materials. CMYK combines four base inks to create a wide colour range, making it ideal for detailed imagery and small to medium print runs.

Pantone is a globally recognised colour-matching system that ensures consistency across print applications. Think of it as a bucket of paint. While Pantone offers superior colour control, it’s important to also understand how those colours convert into CMYK.

Memorable Pink packaging design and branding pantone: Colour of the Year 2011 – PANTONE 18-2120 Honeysuckle, - A vibrant, reddish-pink described as courageous and confident.

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

Here at Graphic Design Australia, our team has a genuine passion for pink packaging design and branding and colour strategy. Our team collaborates closely with you to uncover what makes your brand unique, then translates that into a purposeful colour approach that sets your product apart.

Want to be part of the creative journey? You’re invited into every step of the process, where we explore how colour influences emotion, shelf impact, and customer connection. Whether you're launching a single handmade product or managing a large range, we craft packaging designs with colours that not only look beautiful but work hard to tell your brand story and attract attention.