As the market evolves, colour plays a crucial role—prompting emotion, shaping perception, and influencing consumer choice with White packaging design and branding.

COLOUR PRINTING – how does it work?

Achieving exceptional packaging results requires understanding how colour is produced during print. Different printing methods—such as CMYK digital, offset, or flexographic—translate colour in distinct ways, each suited to different volumes and substrates. CMYK blends the four base inks to create a broad spectrum of shades, making it ideal for full colour imagery and small to medium print runs. 

Pantone is a standardised colour matching system used globally to ensure colour consistency in printing and design. It is like a bucket of paint. While Pantone provides superior brand control, it is wise to explore how your colour convert into cmyk too. 

Memorable White packaging design and branding pantone: Colour of the year 2026 PANTONE 11-4201Cloud Dancer, a serene and lofty off-white described as a "billowy white" that symbolizes a fresh start, quiet reflection, and, in a "noisy world," a whisper of calm.

BENEFIT FROM A TRUE COLLABORATION AND 20+ YEARS EXPERIENCE. 

Here at Graphic Design Australia, our team has a genuine passion for blue packaging design and branding and colour strategy. Our team collaborates closely with you to uncover what makes your brand unique, then translates that into a purposeful colour approach that sets your product apart.

Want to be part of the creative journey? You’re invited into every step of the process, where we explore how colour influences emotion, shelf impact, and customer connection. Whether you're launching a single handmade product or managing a large range, we craft packaging designs with colours that not only look beautiful but work hard to tell your brand story and attract attention.